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G-Shock

Taking Toughness to the Limit

G-SHOCK, the watch that brought the new concept of toughness to the timepiece.

It began with the questioning of previous conventions — and a developer's conviction that it was possible to construct a watch that would not break even if dropped. Thus, in 1981, the Team Tough project was created to construct such a wa...

Taking Toughness to the Limit

G-SHOCK, the watch that brought the new concept of toughness to the timepiece.

It began with the questioning of previous conventions — and a developer's conviction that it was possible to construct a watch that would not break even if dropped. Thus, in 1981, the Team Tough project was created to construct such a watch. The team created over 200 prototypes one after another over a period of about two years. Eventually, they developed a shock-resistant design. This marked the birth of a technology that is tough to the core.

Since then, G-SHOCK has continued this ceaseless development — always in search of more robustness in every respect, from structure and materials to functions. Today, the fruits of the passionate and tireless efforts 
of the development team can be seen in the TRIPLE G RESIST, a structure with the strength to withstand 3 types of gravitational acceleration.

In addition, the focus is always on user-friendliness. G-SHOCK realised installation of Smart Access, a system assuring agile, reliable operability.

Stronger than ever and in search of even greater strength, G-SHOCK's challenge is never-ending.

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Kultasalpa 2024